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What Is WordPress, Really?

Meet the free, open-source software behind a huge slice of the web, and learn why it's a great first platform for your site.

Welcome to class! I’m Professor Press, and our first lesson answers the big question: what exactly is WordPress? Short version: it’s free software that lets you build and run a website without writing code. Long version: it’s one of the most flexible tools on the web, and you’re about to learn why.

A content management system

WordPress is a content management system (CMS). That’s a fancy phrase for “a program that stores your words, images and pages, then shows them to visitors in a nice layout.” You write in a friendly editor; WordPress handles the menus, links, archives and page structure behind the scenes.

It started in 2003 as a blogging tool, but today people use it for business sites, online stores, portfolios, membership communities, course sites and news publications. If you can picture a website, someone has probably built it with WordPress.

Open source means it’s yours

WordPress is released under the GPL, an open-source license. In plain English, that means:

  • It’s free to download and use, forever, for any project.
  • You can modify it and extend it however you like.
  • A global community of volunteers and companies builds it, translates it and supports it.

You’ll still pay for things around it, like a domain name and hosting, but the software itself costs nothing.

Why so many people choose it

WordPress is popular for three simple reasons. First, it grows with you: start with a simple blog and add a store or newsletter later. Second, the ecosystem is enormous: thousands of themes change how your site looks, and thousands of plugins add features. Third, you own your content: you can export it and move to another host whenever you want.

Professor’s tip: Don’t try to learn everything at once. WordPress is huge, but you only need a handful of skills to launch a great site. This course covers exactly those, one bite at a time.

What WordPress is not

It isn’t a magic button that builds a business for you, and it isn’t “set it and forget it.” Like a car, it needs regular care: updates, backups and a little security awareness. We’ll cover all of that in Module 5, and it’s easier than it sounds.

Your assignment

  1. Write one sentence describing the website you want to build and who it’s for.
  2. Find three websites you admire and note one thing you like about each design.
  3. Bookmark our resources page for later lessons.